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Gone are the days when we have to borrow someone’s expertise to decipher Mother’s telegram, asking us not to forget to pick up some milk on the way home. We simply talk more today than ever before. World leaders are voted in only if they are deemed to have utilised these communication platforms often and eloquently enough.
Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?