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Cool Company Awards Readers’ Choice [MAKE YOUR VOTE]

The Cool Company Awards Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on Cool Company Award finalists, in...

Readers’ Choice winner LeadBolt on the power of an empowered customer base

When asked by Anthill whether we could share 'the secret to our success' -- how we had attracted over 4,000 Facebook 'Likes' -- the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with its name: "Leadbolt" (pronounced LEED-BOLT). To the uninitiated, this may sound like a circular reference until one understands the true meaning and ethos behind the company.

Cool Company Awards Readers Choice 2010

The Cool Company Awards Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on Cool Company Award finalists, in one of three ways: Commenting, Like-ing and Tweeting. This way, readers not only direct attention to a worthy cool company but also introduce new people to these awards.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE