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A few weeks back, Mondelēz International put out the call for start-ups to apply for its breakthrough mobile marketing initiative, Mobile Futures. They have now...
My Shout is an app that lets friends invite others to drinks, and conversation, via 'shouts' or digital vouchers that can be redeemed at the bar. Co-founder Myron Festejo is selling the benefits -- greater human traffic, free Facebook publicity -- to get more venues to sign on.