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Sometimes the simplest ideas are pure genius [VIDEO]


It’s almost summer. Unless you’re in Melbourne, where it has been summer and then about 20 minutes later it’s been kind of wintery again.

Summer often means there is a need to store more bottled items in the fridge – be it beer, water or other beverages of choice.

But, in most fridges, there is never quite enough room.

Enter this genius, yet oh-so-simple device called bottleLoft, that is currently raising funds on Kickstarter.

When you see it, you’ll wonder why you didn’t think of this.

The answer is, of course, magnets. And, I feel the need to pay homage famous internet meme “Magnus reckons Melbourne needs more magnets“.

(Image source: Liam 81)

bottleLoft – The world’s first magnetic bottle hanger for your refrigerator