Tag: Melbourne

In a landmark paper published in the journal Nature, the team describes how it was able to both read and write information using the spin, or magnetic orientation, of an electron bound to a single phosphorus atom embedded in a silicon chip.

Retailers now have a much lower cost way to engage with and acquire the customers they want. At the same time, customers love receiving sponsored and group gift cards from their friends to spend on items they actually want. Put the two together and you get some thing interesting.

Wallpaper is resurging in popularity, but we haven’t forgotten the paisley mistakes and putrid plaid blunders of our parents and grandparents. Thankfully, The Wall Sticker Company is taking a bold new approach to wallpaper. The company has introduced a range of self-adhesive wallpaper that is quick and easy to put up as well as take down. This is welcome news to landlords and home remodelers everywhere. The company’s wallpaper stickers have a nice fabric texture, and are fully washable. And when it comes time to pack up and move, the stuff can be removed in seconds, without damaging the underlying wall. The best part is that the removed wallpaper can be re-used in your next pad.

Businesses exist to make money. That’s not news right? And, if a company does not generate sufficient profits it may fail. That's not news either. Business bankruptcies are on the rise, with ASIC statistics show that 1123 companies were placed into receivership in February 2012. So, what can businesses do to get better profits?

A strong focus of the app platform is the ability to engage and reward users. That has come from Al-Attas’ belief that “an app is useless if it doesn’t add value to the life of the user.” He also held the view that current apps “weren’t offering fans anything more than what they could find online.”

“We recognised that Blue Chilli could take our value proposition, extend it to other vertical sectors and cement it as a loyalty and marketing platform through the team’s technology expertise,” said Vividways founder Paul Williams, who will continue to work with Blue Chilli. “We look forward to the journey ahead.”

By enhancing your creative thinking you can benefit many different areas of your business and even your life. These range from marketing strategy to business development, improving your problem-solving skills and exploring new markets.

Social media marketing can encompass a variety of different channels. But, deep down, it is all about conversations and interaction between your business and those online.

What was the last thing you did before booking your movie tickets? One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.

Consultants will advise you on how to build a good website, but few will dwell on what not to do. Here is the bad stuff you want to avoid at all costs. In the online world, all that matters is usability, usability and usability.

In the Gold Rush, many who struck figurative gold were not the prospectors but those who sold the pick axes and pans. The same applies in just about any market, including the mobile device 'gold rush'. It's not the gadget makers alone who are striking it lucky — millions of entrepreneurs who develop innovative accessories for mobile phones and tablet computers are raking it in, too. Out to grab his share of that pie is Alon Tamir, a Melbourne entrepreneur who has set up a full-fledged studio with goal of designing and building exciting new accessories under the umbrella brand of Wallee.

What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”

Social media is not all about Facebook or even Google+. It has a lot of legs. Still. Take a look at Jedo, whose motto is: Revolutionise how we socialise. The Melbourne startup marries social online media with real offline events, and what's more, throws in a daily deal kind of pricing for event promoters.

In collaboration with several community and governmental organisations, Australian car sharing service GoGet has added the first fully electric vehicle to its Melbourne fleet.

Think clever. Think big. That’s the motto of the Creative Innovation 2011’s two day conference in Melbourne. The conference, whose theme is “The challenges and opportunities of a super-connected world,” presents an opportunity for participants to hear renowned speakers and presentations, to take master classes and to attend a Gala dinner.

The name of the seven recipients of the City of Melbourne’s 2011 Small Business Grants, Social Enterprise and Micro Business Grants Program have just been announced. The total of the grants amount to $55,000 which will allow Melbourne’s businesses to start up and expand.

Sneaking onto a Melbourne-area train isn't just illegal -- it can get you killed. At least that's the tragi-comedy reality in "Endzone," a faux movie trailer created by a group of young filmmakers. It might be worth it to evade a ticket in the real world, but not in this one.

“Open innovation” isn't a term you associate with Australia. We don't even fund it anymore. When we used to, it was called Innovation Exchange. But it collapsed. Listening to accomplished speakers highlighting this point at the recent Innovation Series event at Langham Hotel, I asked myself: “Why?”

Melbourne’s first startup accelerator AngelCube has just announced the names of the four companies that will take part in their inaugural program. RentWant.com, Lexim.com.au, TestPilot.me and Goodfil.ms have been selected to receive $20,000 seed capital, marketing support, travel opportunities, office space and mentorship from experienced entrepreneurs.

Daily deals remain on a tear as innovation adds spice to the sector. First there were deal sites like Scoopon and Cudo. Then came the deal aggregators like AllTheDeals and BargainDesk. Now here is a deal aggregator with a local twist – a la BargainDesk meets Foursquare, if you will.