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Anthill’s SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Anthill's SMART 100: Winners revealed! (2010)

They represent the spoils of skunkworks and the rigours of R&D laboratories. They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries old and new, from organisations both large and small. They're innovative, Australian and they're changing the world, one idea at a time. Yes, it's time to reveal the SMART 100, 2010.

Ifocus Group (SMART 100)

We used to be an outsourced sales and marketing organisation conducting campaigns for SMEs right up to large brands such as 3 mobile. We now use this ability of putting in place a sales and marketing division, in order to acquire a large equity stake in the businesses we work for. We have now become a hybrid blend of a private equity firm and a sales and marketing organisation, implementing sales systems and structures in exchange for up to 40% ownership in the business. A model such as this is a world first.

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