There’s something about beer commercials that always seems to elevate this genre of advertising just that little bit above regular commercials. Perhaps it’s the vast budgets. Perhaps it’s the elasticity of the subject matter.
Or perhaps it’s simply the inspiration that comes from product testing. (And beer account managers do like to product test. Most days, from about 4.15pm.)
For a long time, Heineken has held the mantel for commercial creativity. But, now that unscripted viral advertising is all de rigueur among the Cannes set, Heineken might have attracted some serious competition.
The producers of this beer commercial borrowed a small 150 seat cinema playing a popular film, and filled 148 of its seats with rough-looking, tattooed bikers, leaving only two seats free in the middle of the theater. They, then, allowed theater management to sell tickets for the last pair of tickets to several young couples.
What would you do? (Watch until the end.) It reminds the folks at Anthill HQ about a similar concept, produced for a far more worthy cause (below).
