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Meet FirstGold Save in Gold, Anthill 2012 Cool Company Award Finalist [X-Factor Category]
FirstGold is a new savings initiative from Gold Company that is putting customers' financial futures back into their own hands. FirstGold is the smart way to get real about money, create good saving habits, all the while giving Gold Company's customers the flexibility and freedom they need. The service offers quick registration, easy savings choices, and round the clock access.
Marketing 101: Don’t take things away from your customers
It’s not often that I think Virgin make mistakes. Normally, I think its customer service; advertising and general corporate behaviour makes it a company that should be followed. However, I don’t feel that way today. I think the company has made a blunder, one that will affect thousands of loyal airline customers.