Home Cool Company Awards 2012 Meet FirstGold Save in Gold, Anthill 2012 Cool Company Award Finalist

Meet FirstGold Save in Gold, Anthill 2012 Cool Company Award Finalist [X-Factor Category]


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Gold Company

Company: FirstGold Save in Gold
Website: www.goldcompany.com.au
State: NSW
Category: X-Factor Award

Silver and gold — what’s not to love? 

Precious metals are perennially popular commodities, and any company that gives us the ability to buy, save, and sell them gets plenty of cool points from us.

Gold Company is based in Sydney and is Australia’s first and only full service precious metals and diamonds trading company. The company got its start in 2008 at the height of the Global Financial Crisis. The company has since expanded into multiple channels for buying, accumulating, and trading precious metal commodities.Its latest product, FirstGold Save in Gold, is making it easier than ever for people to save in the precious metals market. 

Along the way, Gold Company has won numerous industry awards, including:

  • CSIA Service Excellence Awards, State Winner (NSW) 2010
  • CSIA Service Excellence Awards, Highly Commended (National) 2010
  • Australian Customer Service Awards, Gold Award for Service Excellence 2011
  • ABA Australian Business Award for Service Excellence 2011
  • CSIA Australian Service Excellence Awards, Small Business Winner, 2012

Perhaps most interesting of all cool facts about Gold Company is its environmental sustainability program.

“GoldWise: In 2010 The Gold Company launched an environmental sustainability program, GoldWise, aimed at educating customers on the environmental benefits of recycling gold. The mining of gold is an extremely environmentally and sometimes socially destructive process. The production of a single gold ring requires 20 tons of ore to be displaced, with mines frequently releasing cyanide and mercury into water sources nearby,” explains company Director Dan Novick.

“However, gold is a naturally renewable resource that can be repeatedly recycled without degrading its value or intrinsic properties. Using refined metals reduces global demand for freshly mined gold, which in turn alleviates the harsh consequences of the mining processes.”

Novick, along with co-founders Michael and Roy Cohen, operate Gold Company on the principle of mutual trust with its customers. The result is a remarkably transparent precious metals exchange that speaks to the growing changes prevalent in the world economic climate at the present. Coupled with its efforts to maintain environmentally-friendly best practices, Gold Company is one cool company!


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