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Gamifying business growth: Introducing Simon Mackay, MD at Web Marketing Experts [VIDEO]

Web Marketing Experts is a company built on gamification from the ground up. At every management conference there’s talk about what a ‘gamified’ workforce...

Why was Flappy Birds so addictive? Here’s the science behind making an addictive app...

I'm not a big one for gaming. In all honesty, I cannot remember the last time I played a game on any device. At...

How one business uses three hacks to automate recruitment and hire great talent for...

Everyone needs to find their A-Team. Whether it's using traditional job boards or, using broader communities like Gumtree, there are some nifty tactics that...

Want to motivate staff and influence customers? Just ask a Level 40 Blood Elf....

Dr Jason Fox is an expert in motivation strategy and design, and all things gamification. Dr Fox works with companies all over the world,...

How to make the world suck less – success and gamification from the founders...

Two guys meet at university. Initially, one thought the other was a girl because of his name, Alexis. Steve thought he was in a...

Let’s take a quick look into the future: Gartner’s vision of technology in 2013...

It’s that time of the year when Gartner reveals what its star analysts foresee for technology’s future next year and further on, notably the one that inhabits the corporate world. What the world’s leading corporate technology think tank says matters a lot because it can move minds, not mention millions of dollars in big-ticket technology purchases.

Favourit: Armchair sport just got better, and social

The Simmons have taken their time sizing up the market, and in coming up with the right mix. Favourit offers live stats, scores, social data, trends, rich media, gamification and, of course, betting. The gamification lets users compete against each other to prove who knows more about sports matches and the outcomes, allowing them to accrue IQ points and win competitions on the coveted Favourit leaderboard.

Is this what a gamified future will really be like? [VIDEO]

This short film is set in a future where gamification has taken on a whole new meaning. Contact lens have a new application and the way people interact with their world moves into squarely into the realm of creepy. Better yet, snail zombies exist.

Deskarma: Gamification as social currency for workplace change

Apparently work isn't fun enough. Now, work has to become a game to foster innovation and staff engagement. And, it's not just the social networks and startups taking this path. The World Bank and the U.S. Army have begun to gamify their workplaces.

Meet KISS Mobile, Anthill 2011 Cool Company Award Finalist [Micro Business Category]

We suspect the first word in this small telecommunications company's name has nothing to do with liplocks and everything to do with "keep it simple, stupid." Founded in Melbourne, Kiss Mobile offers a pay-as-you-go alternative to the contractual phone plans from the big telcos.

Why take notes when the twits will do all the work for you? (And...

I’m not sure if it was just that it was 8:45am (and that a steady line had already formed for the one coffee machine) or that these digital people preferred to converse in a digital world, but no one seemed to know anyone else (apart from the odd small clique). But hey, it could have been worse; as one bystander pointed out to me, “You should have been at the gaming conference, it was like sunlight was a new concept to them”.

Bunchball takes the tools of digital gamers and applies them to marketing campaigns [PODCAST]

Gamification is a new buzzword that describes the use of digital games' engagement tools -- badges, levels, power-ups and the like -- to drive a marketing program or to motivate employees or students. In an podcast interview with Anthill Editor-in-Chief James Tuckerman, Rajat Paharia talks about how gamification works and how Bunchball is applying it for some big-time clients.

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