Home Tags Dan Ariely
Tag: Dan Ariely
Back in 2009, behavioral economist Dan Ariely, the author of Predictably Irrational, gave a brilliant TED talk. Using classic visual illusions and his own...
Every day we get up, clamber out of bed, and make decisions. We decide whether we'll wear Calvin Kleins or Bonds undies. We choose a Batman t-shirt over a Green Lantern or Wonder Woman one. But really, are we really making a cognitive choice?