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Is this the best or worst piece of marketing you’ve seen all year? [How...

Is it just me or are the most brilliant examples of marketing invariably those commissioned to sell the most reprehensible, unpleasant or just plain awkward products and services? While I suspect that this creative piece of packaging won't win any industry awards anytime soon, it nevertheless prompts me to ask the question: Could this be the best (or worst) piece of marketing you've seen all year?

Tis the season to… lob hand-grenades at siblings [CONTROVERSIAL VIDEO]

When this commercial for the most recent edition in the 'Call of Duty' franchise was released in early November, I wasn't sure whether to laugh or cringe. The genius of the 60 second advertisement, by Omnicom Group's TBWA/Chiat/Day, is that it's for a video game but does not feature any footage of the game itself.

My mobile phone can cook chicken while mowing the lawn. What can yours do?

If you're a sucker for mobile phone technologies, prepare to be wowed. In fact, if this amazing concept phone ever becomes a reality, it's likely that every device you own right now will suddenly look and feel like the single-purpose brick you carried around circa 1990.

Target’s ‘rip-off’ advertisement meets the original

Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.

Target's 'rip-off' advertisement meets the original

Unless you've been living with your head under a doona over the last month and a half, you will have seen one of Target's many advertisements featuring kids and other happy customers swimming through their bed-linen, apparently in the throes of some pretty exciting dream-action.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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