Home SMART 100 2015 miRoamer for Mirrorlink

miRoamer for Mirrorlink [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

miRoamer for Mirrorlink achieved certification that no other app had succeeded in doing – and in the process provided our customers a safe, responsible and easy way to access content from internet radio stations anywhere in the world, while driving in their car.

People want to be connected all the time, and miRoamer has taken a huge step in helping our customers achieve this.

2. WHAT & HOW

The purpose of this innovation is to…

The miRoamer internet radio android app was the first in the world to receive Mirrorlink global drive certification. Drivers can now listen to internet radio content from anywhere in the world while in their car.

It does this by…

miRoamer enables access to favourite content providers and stations, providing customers with access to over 35,000 stations.

MirrorLink transforms smartphones into automotive application platforms where apps are hosted and run on the smartphone while drivers and passengers interact with them through the steering wheel controls, dashboard buttons and touch screens of their car’s In-Vehicle Infotainment system.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

This is the first app in the world to receive Mirrorlink global drive certification, which means it has been tested and approved for use while driving.

A unique element of MirrorLink is its ability to show the smartphone interface from a variety of mobile OS platforms on the audio head-unit display.

Its various benefits to the customer/end-user include…

Drivers can now listen to internet radio content from anywhere in the world while in their car, and use the app safely and responsibly while driving, without causing distraction.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Previously there has not been a safe and certified method of listening to internet radio in the vehicle, while driving.

Its predecessors/competitors include…

There are apps going through certification for Apple Carplay and Android Auto however Mirrorlink is much more established and advanced in it’s development.

5. TARGET MARKET

It is made for…

As at 2015 20 per cent of new vehicles are “connected cars”, this is estimated to rise to 100 per cent by 2025. 140 million total vehicles will be connected globally by 2018, rising to 600 million by 2025. There is an estimated $35 billion estimated value of services in connected cars by 2018.

It is available for sale through…

The miRoamer for Mirrorlink app is available for download free of charge for consumers and provides the driver with access to over 35,000 stations worldwide while driving in their Mirrorlink enabled vehicle.

Our marketing strategy is to…

miRoamer currently has contracts with several major auto manufacturers, such as Skoda, Seat, Puegeot, and Volkswagen, which will see roll-out of the miRoamer product in their Mirrorlink enabled vehicles with significant volumes from 2015 onwards.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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