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Matt Leeburn, 2011 Anthill 30under30 Honourable Mention

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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw more outstanding entries than ever before. So we thought we would highlight some of the bright and innovative nominees who just missed Top 30 by a wink. Behold, our 2011 30under30 Honourable Mentions! More.

Matt Leeburn, VIC (b. 1983)

Name: Matt Leeburn
Age: 27 (Born: December 1983)
Gender: Male
State: VIC

Matt Leeburn says his greatest sales feat was convincing friends and family it was smart to leave a promising career with Deloitte Digital to start his own marketing consultant business. Today, he is CEO of Interaction Dynamics, a firm that strives to help companies shatter conventions about customer interaction.

“Getting buy-in from my friends and family was crucial in creating a supporting and encouraging environment that would help me start and grow the business into the successful company we are today,” says Leeburn, an Anthill 30under30 Honourable Mention in 2010.

Interaction Dynamics’ intellectual property is designed to help marketers increase conversion rates, generate more qualified leads. It also entices users to complete online forms and generally sharpens online content to draw in the user.

Since its founding in 2009, Interaction Dynamics has created two international sales channels, inked partnerships with three multinational companies, developed five products that three different types of marketing channels — and pivoted its business plan twice.

The company’s small staff employs the Results-Only Working Environment (ROWE), which emphasises self-motivation and organisation rather than micromanagment. Leeburn was interviewed about the approach (its name was first coined by big-box retailer Best Buy) in an interview with The Age.

The interview helped build buzz for Interaction Dynamics, as did a presentation at ad:tech Sydney 2001 (see the PowerPoint below). Leeburn and his team blog on their own and contribute blog posts and articles to other sites,  including Anthill. But his best results come from face-to-face networking. “I eat over 75% of my meals out each week. … Beneficial relationships are rarely built through direct marketing campaigns.”

Leeburn says self-accountability is among the biggest attractions of being an entrepreneur. “I learnt years ago that no matter what happened in my life, I was the only one responsible for it. From that point on I gave up on lottery tickets and dreaming of futures that would never be handed to me. No matter what happens, I can only blame myself for not hitting my own targets or achieving my own dreams.”

Anthill asks: Matt Leeburn, what’s your superpower?

“Foresight. I have spent my life doing various things, from being an entertainer, to working in anti-money laundering and counter-terrorism financing, to being a thought leader on behaviour and influence. These experiences have provided me the ability to analyse situations from many angles, while managing a set of dynamically changing scenarios to identify potential outcomes and influence points.”

Matt Leeburn presentation at ad:tech Sydney

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To check out the full list of Anthill’s 30under30 winners, click here.

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