Home Anty-Climax How do you build an enduring, iconic brand that will span decades,...

How do you build an enduring, iconic brand that will span decades, bridge cultural divides and inspire millions? [VIDEO]

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It’s quite simple really.

To have a brand that lasts 50 years and appeals to a wide-range of customers you need to:

a) constantly re-invent (re-generate) yourself
b) but keep true to your core-brand characteristics (keep running)
c) ensure that each re-invention has one iconic element (hair, scarf, northern-accent, bow-tie)
d) but you also keep a consistent iconic element (screwdriver, TARDIS)

And, you need ensure that there is always a mystery… Dr Who?

Allons-y Anthillians!

Hat tip to a bloke who also has a great northern accent.

Doctor Who: The first question – 50th anniversary trailer

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