![How to design a logo that really works [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/12/logos.jpg)
Your logo is not your brand. But, that doesn’t mean that your logo is unimportant. It can be vital. In this video, Aaron Draplin explains design, logos and inspiration. If you’ve never worked with a professional designer before, this will be eye opening. If you have, you will know and love the process of working…
![Watch a world famous brand’s 128 year evolution in two minutes! [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/09/cokeEvolution.jpg)
Coca Cola. Coke. It’s an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some element remain constant – the colours, the font and, the fact that there is a shape, even if the shape itself has changed. A good brand is one…
![Whatever you do, don’t use Comic Sans … or, should you? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/11/ComicSans.jpg)
Comic Sans. It’s the most hated font ever. Apparently, it is the second most complained about thing on Twitter, just behind Justin Beiber but, ahead of airlines! That’s a lot of hate. And, if the Internet has taught us anything, it’s that haters gotta hate. The British Dyslexia Association has found that Comic Sans is…
What is a brand? To be clear about what we mean by brand – it is more than a mark emblazoned upon your butt. It is a word that tries to capture your entirety in a single syllable or, perhaps even more precisely, it is the feeling that is evoked when someone thinks about you….
Are you focused on what your business or agency thinks its brand is or, are you focused on what your customers say about your brand?
![How do you build an enduring, iconic brand that will span decades, bridge cultural divides and inspire millions? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/04/tardis.jpg)
Follow these four simple tips and you will know the secret to building a brand that endures across space and time.
![Is this the beginning of a brand revolution? Is Alicia Keys really going to set Blackberry customers on fire? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/02/Blackberry.jpg)
On a flight not that long ago, I sat next to someone who had a Blackberry 4 connected to Vodafone. I considered suggesting to him that two tin cans connected with a piece of string might work better. Perhaps that was a little harsh. Oh well.
![A company by any other name would smell just as sweet. No, scrap that, it would smell odd. [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/02/DrunkenScrabble.jpg)
Yes, I went all Shakespearean on the headline. I blame all the publicity about finding King Richard III in a Council car park in Leicester. But, there is nothing Shakespearean about this video from Vooza. Well, nothing other than both Shakespeare and Vooza have an innate ability to tell a cracking good story that’s highly…
“A rose by any other name would smell as sweet,” the Bard of Avon wrote, memorably. But it is not a spirit that is widely imbibed in the world of business. The easier thing is to simply copy the name, or, shall we say, brand. Just what is the importance of a business name?
James Griffin, 27, sensed that risk management in social media would grow in importance. So sure was he that he quit his job in 2008, amidst less than favourable (read: risky) economic conditions, and founded SR7 Social Media Intelligence. “I knew my idea had legs,” says Griffin — an idea that has since become an essential service.
Many companies have been adopting an approach to social media based on an assumption that it is ‘free’. They have set up accounts and hoped it will work. It won’t. Hope is not a strategy, and social media takes time to get right – so it can’t be free. So let’s walk through the basic steps.
For many companies, particularly technology companies, intellectual property (IP) is their most valuable asset. However, many companies, especially start-ups, fail to adequately identify or protect their IP from the outset. This can often require more costly and cumbersome steps being taken at a later stage to adequately protect the company’s IP.
It seems as if every company is now looking to social media as a marketing panacea for the woes of the GFC. In this three-part series, Mark Cameron takes a close look at the social media landscape, describes some of the ‘platforms’, examines how these are changing the market place and outlines a strategic framework for deploying social media as a branding, marketing, PR and intelligence tool.
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup’s conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.
Without the dramas over unstable structures and unsanitary accommodation, let’s be honest: who would really give a stuff about a tournament that’s perceived to be as marginal and obsolete as Britain’s decaying Commonwealth itself? Could Delhi be an unlikely saviour for the Commonwealth Games?
We see it every week in the gossip mags: “Up-and-coming wannabe movie star ‘caught’ schmoozing at the hottest party with established (and too often married) star.” None of this is accidental, neither is it accidental when new and typically ‘unknown’ music acts get to headline for international artists on tour. It’s blatant PR.
It must be hard differentiating a large accounting and advisory company like BDO from its competitors. How can a firm of bean counters distinguish its brand from the rest of the bushel? In this interview with Anthill’s James Tuckerman, BDO’s recently appointed CEO for New South Wales and Victoria Pat Donato talks about his plans for growth and how he intends to position BDO in the Australian advisory landscape.
It must be hard differentiating a large accounting and advisory company like BDO from its competitors. How can a firm of bean counters distinguish its brand from the rest of the bushel? In this interview with Anthill’s James Tuckerman, BDO’s recently appointed CEO for New South Wales and Victoria Pat Donato talks about his plans for growth and how he intends to position BDO in the Australian advisory landscape.
I’m in the middle of raising another round of capital and it occurs to me that one of the costs of professional investment, especially with VCs or Private Equity firms, is complexity. Not many people talk about this.
Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.
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