Home SMART 100 2015 Gazunti

Gazunti [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

we wanted to solve the problem of quickly getting accurate information from large and disparate data sources. We worked in the area of AI and natural language processing and saw the limitations of the next generation of personal assistants, like Siri and Google Now. We wanted to be able to allow any developer to build their own optimized personal assistant capability that was secure, private and not beholden to any of the large technology companies. We want to build a global network of independent but interconnected AI systems.

2. WHAT & HOW

The purpose of this innovation is to…

…allow developers globally to build their own standalone AI solutions.

It does this by…

…providing developers with an SDK that leverages the Gazunti algorithms and allows them to build AI solutions without having specialist AI programming skills.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is open source, standalone and has been benchmarked to deliver superior accuracy. Developers can use the SDK to create both online and offline solutions, which opens up the opportunity to deliver purpose-built enterprise solutions. Gazunti has been shown to deliver superior accuracy when benchmarked against leaders in the field.

Its various benefits to the customer/end-user include…

Customer (developer): ease of use, accuracy and cost. End-User: privacy and the ability to use sophisticated search to manage both their personal and public data from a single interface.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…paying specialist developers to build AI solutions or working with specialist AI platforms to customize their algorithms in a particular domain.

Its predecessors/competitors include…

Wolfram Alpha and Lymba Corp were two of the early players in this space and now there are a number of players offering niche solutions including Expect Labs, wit.au and predictionIO.
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5. TARGET MARKET

It is made for…

…travellers. Anyone travelling overseas will be able to use this service, no matter where they’re coming from or where they’re going. Typically, the audience will be aged 18-65 years as this age group is capable of making purchases online and comfortable doing so. The audience will also understand English, which is the sole language of the website.

It is available for sale through…

It’s freely available online via www.whichplug.com.

Our marketing strategy is to…

Search engines will be the greatest source of traffic, with SEO being a strong focus (XML sitemaps submitted and relevant words used in pages). WhichPlug also has social media profiles and there are plans for a blog to post regular articles on travel tips. Paid advertising via Facebook, targeted at travellers, is also planned.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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