The Lean Startup movement has taken hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions.
It is undoubtedly one of the most popular modern business philosophies. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk.
Eric Ries is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third start-up, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises start-ups on business and product strategy using the Lean Startup approach.