They’re cool… they’re happening and leaving a big impression on Australia and our readers!
Yes, it’s time to reveal the Cool Company 2012 Readers’ Choice winners!
How was it scored?
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on Cool Company applications, in one of three ways:
- Tweet it: Top left of each page
- Trigger a Reaction: ‘Like’, ‘Google+’, LinkedIn
- Leave a Comment: Anonymous comments excluded
At the conclusion of the Readers’ Choice component, we promised to tally up the results and create an Index according to the votes of our readers. And here they are!
So, how did participants rank?
Below is a summary of our performers.
|Resource Environmental Solutions||6|
|Bay & Fyfe||3|
|Concept Safety Systems||1|
|Safe Sleep Space||1|
|Stuck On You||1|
|The Messenger Group||1|
|TLC for Kids||1|
How did we do it and why was it done this way?
Let’s be frank. Readers’ Choice Awards are usually conducted for two reasons.
The first is to provide readers with a voice. This is obviously a good thing. It takes the decision making process away from a few and gives it to many.
The second is to raise awareness. In our world, that could also be interpreted to mean, ‘get more traffic’.
As such, we acknowledge that many award programs often end up becoming (for want of a better description) media sanctioned popularity contests. And with acknowledgement comes acceptance.
So, rather than rail against this hard fact (Oh, the inequity!), we decided to ignore our internal cynics (the ones in our brains, not just the ones in our office) and reward voters according to the effort they put in to reach their own networks.
That’s right, we empowered our entrants to kick start the marketing for us.
And, to state the obvious, if success is built on marketing flair (even partially), the above participants are likely to have a bright future.
To see how they ranked according to our Cools Judges, click here.