Anthill Magazine
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Google phone service interrupts users’ conversations with targeted ads [Video]
It is said that in today's mass media society we are exposed to hundreds of ads every day. Well, according to satrical news broadcaster the Onion News Network, that seems likely to rise with Google's new phone service that listens into live telephone conversations and plays targeted ads based on keywords picked up during the chat.
Google phone service interrupts users' conversations with targeted ads [Video]
It is said that in today's mass media society we are exposed to hundreds of ads every day. Well, according to satrical news broadcaster the Onion News Network, that seems likely to rise with Google's new phone service that listens into live telephone conversations and plays targeted ads based on keywords picked up during the chat.
Think Mums and Dads are jiggy with it? Toyota does. [Video]
Collectively, the money spent on car advertising in a year must be enough to end third world debt. And what for? So we can watch another well-crafted, beautifully shot and stylish depiction of a beautiful, well-crafted and stylish car that we'll probably never get the chance to own. Promoting the latest and greatest to run off the production line has become amazing and predictable. Which is why this recent ad from Toyota comes as a refreshing change.
Animated Tweets parade to marching band music
Just when you were sure that Twitter applications couldn't get any whackier, isparade.jp has launched the unusual animated app Twitter Parade. By simply entering your username or keyword the app will return an evergrowing procession of real tweets, portrayed as animated figures, based on the search result.
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Opportunity knocks as “Hoarse Whisperer” rasps
Chemist chain, Chemmart, have seized a cheeky opportunity, launching an online advertising campaign to promote throat lozenges in the wake of the “Hoarse Whisperer” internet sensation. Jim Jacques, formerly known as the voice of harness racing in South Australia, earned the moniker of “The Hoarse Whisperer” after losing his voice while calling an event at Globe Derby Park earlier this week. Here's the video.
Australian crowdsourcing outfit 99Designs picks up Webby and celebrates with song
99Designs' achievements have scored it the Best Web Service & Application gong in the Webby People’s Voice Awards, beating international crowdsourcing heavy-weights Dropbox and Tumblr. When entering, 99Design founder Mark Harbottle promised his Twitter followers that should his company win an award he would thank fans of the company in song. The following clip is the fulfilment of that promise.
Seth Godin’s Linchpin in one 30 second summary [DOWNLOAD]
Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!
Seth Godin’s Linchpin in one 30 second summary [FREE DOWNLOAD]
Seth Godin’s earlier book Purple Cow suggests that an average product for an average person is no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, Seth says YOU need to be remarkable or indispensable to be successful in your career. It’s time for Purple You!
Aircrafts three generations beyond will save 70% fuel and fly at subsonic speed
A NASA aircraft design competition -- known as “N+3” to denote three generations beyond today’s commercial fleet -- has produced the blueprint of an aircraft that will save 70% fuel, produce less noise and less pollution while travelling at subsonic speed.
What I learned about creativity from two weeks in Thailand (amid the chaos)
As a 'business' commentator, I won't pretend to know the ins-and-outs of the 'political' history or reasons for the conflict (that's background you can find elsewhere). But I would like to make some observations about business in Thailand and what we, as Australians, can learn from our neighbours in this Kingdom to our not-so-distant North.
Facebook's population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Facebook’s population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Monthly first Australian magazine to confirm plans to launch iPad edition. Should we be...
The media release was destined to arrive sooner or later. Who would be the first Australian print magazine to announce definitive plans to launch an iPad edition? The answer came today. Current affairs title The Monthly made the slightly self-conscious announcement that it "is believed to be the first Australian magazine to confirm an iPad edition ready for the tablet’s 28 May Australian launch, or soon after."
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20 dark secrets your computer technician doesn’t want you to know (or is simply...
In the first part of a six part series, David Moore takes a behind-the-scenes look at the 'dark art' of computer maintenance and reveals some obvious (and some not so apparent) tricks to keeping your system up and running.
Gerry Harvey talks about his retirement… not! [PODCAST]
Gerry Harvey, chief of Harvey Norman, is now in his 70s. In this rare interview with Gary Barker and Leon Gettler, he talks about the stupidity of people retiring at 65. He also shares insights on the future of Harvey Norman.
Innovation? Invention? Opportunity Capture? What's the difference?
Many businesses challenged by the need to change have embraced ‘creativity’ as a change medium. But what does this really mean? And can it be systematically applied to a business?
Innovation? Invention? Opportunity Capture? What’s the difference?
Many businesses challenged by the need to change have embraced ‘creativity’ as a change medium. But what does this really mean? And can it be systematically applied to a business?
How to create the perfect TED Talk
Be it persuasive, ingenius, fascinating, inspiring or jaw-dropping, there's no denying the riveting value of TED Talks -- and it's no secret that the Anthill crew are fans. Well, have you ever thought of what it would be like to deliver the perfect, audience grabbing talk? Here's how it's done.