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Business books for your startup business [PODCAST]

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PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business.

Pete and Dom recommends their favorite business books for starters

Transcript:
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Books Mentioned:

– Pete’s Top 5 Business Books for Beginners:
Influence – Robert Cialdini
The Art of the Start – Guy Kawasaki (Based on Rules for Revolutionaries)
The Little Red Book of Selling – Jeffrey Gittomer
Guerilla Marketing – Jay Conrad Levinson
How to Turn Your Million Dollar Idea into Reality – Pete Williams (get this for free at http://preneurmarketing.com)

– Pete’s Honourable Mentions:
My Life in Advertising/Scientific Advertising – Claude Hopkins
Business Model Generation – Alexander Osterwalder

– Dom’s Top 5 Business Books for Beginners:
The E-Myth – Michael E Gerber
Rework – Jason Fried
Built to Sell – John Warillow
Why We Buy – Paco Underhill
Pitch Anything – Oren Klaff

– Dom’s Honourable Mentions:
Flinch – Julien Smith

Online Resources:
http://JustReadItFor.me – Awesome service that publishes detailed business book reviews
http://audible.com – Audio Book subscription service

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