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Want more credibility and influence? Unlock the 12 principles of persuasion checklist [FREE DOWNLOAD]

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

Four words to use to influence absolutely anyone! [VIDEO]

There are four words in the English language that will not only get someone's attention but, will give you a chance of influencing their...

Tips that tradespeople can use to boost their credibility and business [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

How to influence people to do what you need them to do [VIDEO]

I'm all for hacking the behaviour of people and, of companies. Especially big companies. There are some very simple ways to influence people to do...

How do you stop certain people from dominating meetings? [VIDEO]

It's a good question, isn't it? We've all been to meetings where one person, or specific people, dominate the conversation. These personalities railroad the conversation onto...

Business books for your startup business [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Pete’s relaunch of ‘Selling the MCG’ [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

How to achieve your goals and be more productive [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Off for the holidays? Grab these books [PODCAST]

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Why it is important to model after successful people and their principles [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

How to influence people (winning friends is optional)

How would you like to increase your influence in all areas of your life? If your answer’s ‘Yes, please’, first we need to dispel a common myth. Thanks to the personal development movement, it’s commonly believed that humans recall between five and nine associated pieces of information at a time before either committing them to long-term memory or letting them go -- often referred to as ‘7 +/- 2’ theory. Newsflash! The theory is wrong!
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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