Contributor
Pitching: Perfect pitch
This article is the first in a six part series that looks into the sometimes mythical topic of pitching. Over the next six issues,...
Marketing: Priceless advice
How do you price an innovative product? What price can you put on strategic advice? Are you pricing too low or too high? How...
Strategy: Start-up lessons
The New Year is often a perfect time to take stock and reflect on the lessons learned thus far in your venture. While all...
Deafening whispers
I’ve done it! I’ve finally found the two websites that together reflect the human condition more accurately than the New York Times, Google or...
CSR where are you?
A debate has been simmering in the business media, approaching boiling point of late, around whether Corporate Social Responsibility (CSR) is something that can...
The day the music started
My favourite CD shop when I was a kid was small and selectively stocked. Small handwritten comments adorned every cover, and the owner had...
Australian VCs troubled water
You don’t have to speak to very many entrepreneurs to hear a lot of negativity about the Australian VC industry. Use of the term...
Microsoft’s road to innovation
Australian companies are frequently criticised for their poor levels of investment in innovation. The most recent set of figures from the OECD shows that...
Comeback kings
Launching a start-up is hard enough. So how would you fare if adversity struck, lengthening the odds? Would you stay in bed, or slink...
Intellectual property
We love stories of simple ideas making millions: think Post-it Notes, Frisbee and eBay. Ideas need nourishment and protection as they move from R&D...
James Dyson: Cleaning up
Cleaning up
British entrepreneur James Dyson offers just one lesson for inventors seeking to emulate his achievements: commercialise your own inventions. His success designing, developing...
China: Lessons from the field (Part II)
China is the modern-day headquarters of hope and heartbreak for ambitious foreign entrepreneurs. Australian owned and run companies have been in the front seat...
The invisible networker
Get to know as many people as possible and remember your manners. That was the advice that helped ex-soccer player and professional networker Jon...
Opportunity: All that glitters is not gold
Has anybody ever handed you a losing business plan? Unfortunately, the headstrong conviction that a particular new idea will be a big winner is...
Escrowing your intellectual property overseas
Offshore intellectual property transactions, generally, include an element of escrowing.
Whether an intellectual property owner is involved in a licensing, franchise, reseller, distribution, partnership, joint...
Big picture: Blowing a gale
Failure must be one of the most under-appreciated experiences in business today, and probably life in general. For some reason, Australian culture is particularly...
Strategy: Securing your first customer
Achieving your first sale can literally make or break a start-up. Many investors will delay committing significant funds until you can identify a customer...
Book reviews
The Art of Promotion
by Lisa L Cyr
(Rockport Publishers, paperback, 2005, 159pp, $44.95)
While some people take the view that ideas for promoting your...
Web 2.0
As the internet morphs into Web 2.0 before our eyes, the tech wreck appears but a distant memory. Once a dumb dumping ground, the...
