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Matt Edwards

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Five things you should consider before you launch your app to the world

So, you have decided to bring your company into the digital realm. Here are five common things that are overlooked, for some reason, when...

Lo and behold! Midas walks among us; turning every app he touches into gold.

Nick D'Aloisio is the latest teen sensation and superstar of the start up world. Having sold his app Summly and his services to Yahoo...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE