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Malcolm Burrows

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Does your app need a custom end user licence agreement on the iStore?

If your app is accepted by the iStore, the default terms and conditions are applied to your app. That is, unless you provide your own customised version. Why would you need to do that? There are a few good reasons, plus, you're going to learn a new acronym - EULA.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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