Kim Wingerei
Latest Posts
Will Australian retailers get serious online any time soon?
The apathy toward online retailing by Australia’s incumbent ‘bricks and mortar’ retailers has allowed some notable upstarts to gain a foothold in the digital shopping space. Kim Wingerei examines opportunities lost and seized.
What Obama’s Nobel Peace Prize and startup capital raising have in common
US President Obama receiving the Nobel Peace Prize based not on his accomplishments but to “encourage his vision” is not dissimilar to an entrepreneur trying to raise capital for the first time. Kim Wingerei explains.
The fear of change – Cricket in the snow and other mysteries
Business leaders must learn to preserve the old while ushering in changes. The example of Test match, One Day and Twenty20 cricket is illuminating, writes Kim Wingerei.
The top 10 lessons I learnt when my company collapsed
Thinking about starting up a business? Or are you in the middle of the ride of your life, totally focused on making you business a success? Take a moment to read this – it may save you from making some of the more common mistakes that entrepreneurs make. When my business collapsed last year, I learnt 10 things…
What you can learn from the online porn industry
Most people giggle about the prevalence of porn on the internet, but the truth is that the porn industry has pioneered many of the technological innovations of our time. As an industry, these companies are good at what they do. Really good. And you should learn from them.
Where to spend your online marketing budget to attract sales
When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.
Can social media sell anything but itself?
Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.
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Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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