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Vetchat [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

As a vet, I know that every day pet lovers delay getting the advice they need for their pets (largely due to cost, inconvenience or no access) and sadly I’ve lost count of the number of pets I’ve put to sleep because owners didn’t know to come in sooner. So how do you know your pet is sick? How do you know if you can manage it at home or need to hightail it to the vet? I knew it needed to be easier to engage veterinary services, and so vetchat was born.

2. WHAT & HOW

The purpose of this innovation is to…

Vetchat is telehealth for pets- professional veterinary consultations online. It solves the problem of delay in correct advice due to cost, inconvenience or absence of help currently. Outcome is early intervention of disease and healthier pets with confident owners.

It does this by…

Pet owners can book a one on one consultation with an experienced Australian registered veterinarian when they need it either via video (skype), phone or text chat. They receive a written summary of the consultation for their records. We will be using AI or chat bot functionality to help answer pet owners questions.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

We are reimagining how pet care is delivered and making veterinary services easier than ever to engage. This means pet lovers get advice when they need it rather than when they can get it, and gives them peace of mind they will always be making best decision for their pets.

Its various benefits to the customer/end-user include…

Peace of mind your pets getting the best care, knowing what you’re up for with set affordable fees, and easy access to expert advice when you need it.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

1. Going to your local vet in the hours that they were open, and waiting to be seen when available.

2. Doing nothing

3. dr google- it’s estimated 1 in 2 owners head to the internet first for advice and often act on poor and dangerous advice from non experts.

Its predecessors/competitors include…

Alternatives methods of getting advice are going to the vet, or internet vets from OS vets or recent startups in Australia.

5. TARGET MARKET

It is made for…

We identified our target audience are females, 25-45, dog/cat owners, eastern seaboard of Australia, busy professionals +-kids, and also those in regional Australia where there are limited emergency services.

It is available for sale through…

B:C available direct to pet owners on a pay as you go basis, and our strongest distribution channel is to create partnerships with industry companies that group our targeted customers together and make mass conversations easier.

Our marketing strategy is to…

Optimise our SEO for organic search as well as to use paid search with well researched keywords. We will focus on growth of social channels (building a community) mainly using FB also IG + this translating into paying customers. We will also focus on customer onboarding with email marketing moving onto lifecycle management.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Vetchat – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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