Dating app app Happn recently integrated leading music streaming service Spotify’s API into its platform to enrich the user experience of its four million global users.
This marks the first time a global dating app is adding music to its platform like this.
Spotify will be integrated into every Happn user’s profile whether or not he or she is a Spotify subscriber. Users will be able to send tracks to other users through Happn’s messaging system and also be able to add songs to their profile to display their music interests.
Premium Spotify members will be able to listen to the full tracks their admirers send them while non-premium members will have to settle for 30-second clips.
Spotify your way into their heart!
“Music is such a powerful form of expression that is intrinsically linked to our personalities,”Didier Rappaport, co-founder and CEO of Happn remarked.
“We believe this new Spotify feature provides our users with a unique experience that really allows them to showcase who they are in a more emotive way, beyond just words and photos.”
“The ability to send and listen to music will enable our users to get to know each other on a more personal level that no one else currently offers,” he explained.
“Music takes such an important role in people’s lives,” Marie Cosnard, Happn’s Head of Communications added. “So we integrated Spotify into Happn to allow users to send their crush a song and also to show their favourite tracks on their profile. Like a serenade of the modern age!”
“It makes for a fun user experience, a great ice-breaker, while enriching people’s profiles.”
What is the story behind Happn?
Happn is the first dating app that helps you discover the people you have crossed paths with who you would like to find again… the ones who got away before you could a thing. How? Well, every time you cross paths with another Happn user, his or her profile appears on your app.
The real-time, hyper-localised app offers a unique approach to online dating by letting users seize everyday coincidences, avoid missed connections and take advantage of paths crossed in real life.
It launched in Paris in February 2014 after Didier met Antony and Fabien Cohen in the summer of 2013 and they decided to work together on a dating app that gives first encounters a second chance.
“We created the app as the answer to a universal desire: how can we find that handsome stranger again, the one we didn’t dare to approach?” Marie explained.
“We noticed that online dating services were very virtual and lacked authenticity, while at the same we cross paths with hundreds of people every day in real life.
“Looking at the technologies that were available, geolocation in our smartphones and the possibility to use it in real time, we realised we could reunite real-life with a digital dating tool.”
The app has experienced exponential growth since its launch, now in more than 20 major cities throughout the world with four million members, over 100,000 of whom are in Australia.
Happn has also already secured $8 million in a Series A funding round in December 2014 from European venture capital funds Alven Capital and DN Capital and revealed to Anthill that they are planning to pursue their worldwide expansion with a new round of investment soon.