Tag: viral marketing

In 2015, employing some impressively creative growth hacking, Tamir received 43,000 hits in 20 hours for start up mortgage disrupter HashChing, which has since converted into $70 million in 2 months of home loan applications requests.

So, you think you're really observant? Do you pride yourself on being a details person? Many entrepreneurs think exactly this but, what's interesting about this...

This is a Japanese ad for Flavour Stone fry pans. You know the ones. They are often featured in infomercials, and then suddenly appeared in...

This is an official corporate video for a Microsoft services company in the U.K., Risual. But the thing is, it's mocking every corporate IT company...

As I am sure I have mentioned before, penguins are a big deal in our house. The obsession began three years ago after a trip...

Wow. This is a two-minute video that comes across as an intriguing short film. At a time where ebola is running rampant in Africa, the...

O2 is a big teleco in the U.K. It's latest ad campaign is a bit of a cracker. Apparently, cats are a bit meh...

This is an ad from Thailand that, upon its release at the end of June, quickly went viral. How viral? It's been viewed more than...

You may remember OK Go from this first awesome song and one-take video clip, Here We Go Again! You know it. It's the one...

This is one of the latest videos to go viral. Don't you love that phrase 'go viral'? To have a video go viral is the...

And, let's be honest here, we watched some real rubbish as well. Utter rubbish in some instances. I'll admit that I didn't make it through...

You might never guess why vets would get the highest consumer satisfaction ratings, or why advertising and marketing would get the worst rap. Or...

WestJet is a Canadian airline. Unless you've flown in Canada, you've probably never even heard of it. Well, that was until last week. With its...

This video is a marketing stunt, pulled in a coffee shop in New York. The floors and walls are rigged and, the shop is full...

The lastest Volkswagen ad. This time for the new Beetle convertible.

Metro Trains’ Dumb Ways to Die campaign might soon come to be regarded as Australia’s most successful viral advertising campaign… ever. Shortly before Christmas, James Tuckerman caught up the the campaign’s creators, John Mescall and Adrian Mills of advertising agency McCann Melbourne.

Over the past 10 days, Anthill has experienced more technical issues and downtime than in its entire digital history. We won't bore you with the details. Suffice to say, it was hellish. Rather than take a long-weekend to lick our wounds and recoup, it wasn't a hard decision to attempt to turn this negative into a positive, and create a compelling 'living' lesson for Anthill readers instead.

The internet has enabled ever greater possibilities for creative viral marketing, which encourage potential customers to jump on the meme bandwagon and fuel the dissemination of commercial messages with their own enthusiasm. However, as with most things on the internet, the lifespan of this approach is generally short lived. A new approach that seems to be gaining popularity is embedding your product within a short film that, on face value, is documenting something entirely different.

A couple of weeks back Lachy Wharton’s article Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy set off a tide of comment here on Anthill and through various social media channels. Much of this sentiment, like the article itself, was critical of Yellow Pages’ campaign. At the time, the marketers at Yellow Pages were staying tight-lipped. However, now that the campaign has concluded Stephen Ronchi has accepted our invitation to present the Hidden Pizza campaign from Yellow Pages’ perspective.

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.