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Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Rock meets engineering to create a bodaciously viral clip (and inspire the mad inventor...

Sure, it's a film-clip for a rock band (hardly business related). But it, nonetheless, showcases a feat of extreme commercial creativity likely to inspire the mad inventor in all of us.

How to make a viral campaign go 'Chk chk boom!"

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

How to make a viral campaign go ‘Chk chk boom!”

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

The power of tittle-tattle

Greetings Anthillians! I've been sipping a glass of fine wine and contemplating the grapevine. Word of mouth has to be the most powerful form of advertising. How else could a brief conversation by the water cooler precipitate the purchase of a $300 dollar bottle of plonk? Professional antagoniser, Ray Beatty, is on the case.

FREE BUSINESS TOOLS

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

FREE BUSINESS TOOL

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE