Tag: viral marketing
Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages' digital strategy
What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.
Rock meets engineering to create a bodaciously viral clip (and inspire the mad inventor...
Sure, it's a film-clip for a rock band (hardly business related). But it, nonetheless, showcases a feat of extreme commercial creativity likely to inspire the mad inventor in all of us.
How to make a viral campaign go ‘Chk chk boom!”
Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.
How to make a viral campaign go 'Chk chk boom!"
Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.
The power of tittle-tattle
Greetings Anthillians! I've been sipping a glass of fine wine and contemplating the grapevine. Word of mouth has to be the most powerful form of advertising. How else could a brief conversation by the water cooler precipitate the purchase of a $300 dollar bottle of plonk? Professional antagoniser, Ray Beatty, is on the case.
