Tag: social media
Rock meets engineering to create a bodaciously viral clip (and inspire the mad inventor...
Sure, it's a film-clip for a rock band (hardly business related). But it, nonetheless, showcases a feat of extreme commercial creativity likely to inspire the mad inventor in all of us.
My hunch says: don’t block Twitter followers
Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.
If you thought Rickrolling was annoying, check out 'shredding'
Hold onto your sanity folks, because Rickrolling's leading internet meme mantle could soon be usurped. Its evolution has taken the form of an equally annoying practice called Shredding.
If you thought Rickrolling was annoying, check out ‘shredding’
Hold onto your sanity folks, because Rickrolling's leading internet meme mantle could soon be usurped. Its evolution has taken the form of an equally annoying practice called Shredding.
Australia's clickerati don their best irony fuelled tees for the 16th Annual AIMIA Awards
Sure, they may have the coordination of an engineer in O-week and the optical capabilities of Arthur Dent after three Pan Galactic Gargle Blasters but that didn't stop Australia's web glitterati (Or is that 'clickerati'?) from donning their best converse sneakers, their thickest of black horn rimmed glasses and their favourite irony fuelled Threadless tees to party hard at the Peninsula Function Centre in Melbourne's Docklands.
Australia’s clickerati don their best irony fuelled tees for the 16th Annual AIMIA Awards
Sure, they may have the coordination of an engineer in O-week and the optical capabilities of Arthur Dent after three Pan Galactic Gargle Blasters but that didn't stop Australia's web glitterati (Or is that 'clickerati'?) from donning their best converse sneakers, their thickest of black horn rimmed glasses and their favourite irony fuelled Threadless tees to party hard at the Peninsula Function Centre in Melbourne's Docklands.
Five steps to becoming highly infectious on Twitter
You’re tweeting mad if you’ve missed the short-term and long-term benefits that a social media platform like Twitter can create for your business and personal brands.
Oliver Reichenstein’s prototypical vision for the plugged-in future of news
Swiss information architect Oliver Reichenstein introduced the 450 attendees at last month’s Fairfax-sponsored Media 2010 conference to tputh.com, a curatedlink mashup posing as a newspaper website. Matthew da Silvacaught up with him in a lull between presentations.
ParkYoung’s big graphic on the four models of communication
The chart is called the 'Four Models of Communication', devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it's worth magnifying and checking out in detail. Secondly, given Trevor Young's prescient understanding of new media, I'm hoping that it signals a return to the big graphic!
ParkYoung's big graphic on the four models of communication
The chart is called the 'Four Models of Communication', devised to explain communication trends that have emerged largely as a result of new technology and social media. Firstly, it's worth magnifying and checking out in detail. Secondly, given Trevor Young's prescient understanding of new media, I'm hoping that it signals a return to the big graphic!
Hacks and geeks ponder media’s ‘Humpty Dumpty’ moment at Media 2010
How is the media handling the digital ecosphere? Matthew da Silva discussed the view from the wall with key players in attendance at last month’s Media 2010 conference, a Sydney ideas forum sponsored by Fairfax Digital.
Are you a regurgitated version of your competitors? (Plus YouTube & 145,000 views)
Yes, yes I hear you… you’re adamant that your business model is different. But is it really? Take a moment now to jump online and Google the products and services you sell. Does your offering still feel so unique, or is it starting to look suspiciously similar to others in the marketplace?
Are you a regurgitated version of your competitors? (Plus YouTube & 145,000 views)
Yes, yes I hear you… you’re adamant that your business model is different. But is it really? Take a moment now to jump online and Google the products and services you sell. Does your offering still feel so unique, or is it starting to look suspiciously similar to others in the marketplace?
Segmentation and the fallacy of social media
Perhaps the biggest misconception about social media is that it creates market segments from nothing.
I’m no techie, but I want in! Lessons from the National Growth Summit.
If there's a mistake an SME can make online, I've made it in the last five years. My ecommerce site was hacked for reasons that will soon become apparent. My blog disappeared on the very same day and I avoided joining Twitter until last Friday because, “bloody hell -- I already have enough to do!”
Online Marketing By Design seminar, Sydney [video]
On 2 February, Anthill Magazine and Mumbrella co-hosted "Online Marketing by Design", a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.
Debate rages at Mumbrella/Anthill Online Marketing by Design in Sydney last night — #mumhill...
There were plenty of great insights and conversations shared about marketing and social media at last nights Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine.
Research: Australians lead the world in time spent on social media
A recent survey by The Nielsen Company has shown a global rise of time spent on social networking sites, such as Facebook and Twitter, of two and a half hours for December 2009 and December 2008. Going from three hours to five and a half hours represents a staggering 82 percent increase.
Why SEO is just sooooo 2009. Is social media the future of internet search?
I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.
How I made Twitter my ‘dirty whore’ and got suspended
As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes.
Let me start with a confession.
