Home Blogs ParkYoung’s big graphic on the four models of communication

ParkYoung’s big graphic on the four models of communication


One of the few things that I still miss about Anthill Magazine’s print publishing origins was a regular section that simply featured a large illustration or collage of images used to articulate the unconventional musings of Anthill blogger and serial entrepreneur Steve Sammartino. The section was affectionately called Creative Espresso.

In the online world, it seems there is not much demand for large graphics of this nature, despite their effectiveness at explaining an often complex message or set of principles. We know this because we measure traffic with the obsessive zeal of a quantity surveyor on speed.

That’s why I was pleased to stumble across the following chart from the clever comms minds at ParkYoung, a public relations agency with an obvious penchant for digital media.

The chart is called the ‘Four Models of Communication’, devised to explain communication trends that have emerged largely as a result of new technology and social media.

Firstly, it’s worth magnifying and checking out in detail. Secondly, given Trevor Young’s prescient understanding of new media, I’m hoping that it signals a return to the big graphic!

Park Young communication model

So, where does your company appear on ParkYoung’s big graphic?