Social Media's BIG year — An illustrated video retrospective
2009 was the year that graphic sketch videos — brief clips using slickly produced animations to explain new products or complicated concepts — came of age.
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Social Media’s BIG year — An illustrated video retrospective
2009 was the year that graphic sketch videos — brief clips using slickly produced animations to explain new products or complicated concepts — came of age.
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The History of Social Media: As Seen by Geekstorians
People who say social media is a fad have a profound misunderstanding of the internet and the reasons why people love it so, writes Leela Cosgrove.
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Friendster spoof likens the barren social media site to a lost civilisation.
According to this satirical video from The Onion, archaeologists have found ‘ruins’ of a lost internet civilisation called Friendster. You can imagine how the owners of MySpace, Facebook and (still revenue-less) Twitter might not find this as funny as the rest of us.
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New Fax-to-Twitter service proves there’s a Twitter app for everybody
It’s hard to not watch this clip with mixed feelings. I’m so happy that Dorothy Miller, an 80-year-old grandmother, has found an easy way to avoid actual conversations with her yappy daughter. But using a fax to tweet… C’mon!
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New Fax-to-Twitter service proves there's a Twitter app for everybody
It’s hard to not watch this clip with mixed feelings. I’m so happy that Dorothy Miller, an 80-year-old grandmother, has found an easy way to avoid actual conversations with her yappy daughter. But using a fax to tweet… C’mon!
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Online Marketing by Design… comes to Sydney! (Digital Marketing Masterclass)
If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for any growing business with a desire to improve the performance of its web marketing and gain a firm understanding of social media tools for business.
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What Tiger Woods Should Have Known! (7 Fatal Sins that Will Kill Your Personal Brand)
We’re now two weeks into the Tiger Woods scandal and it has already cost him a lucrative contract with his sponsor Accenture. His deal with Nike alone is worth $40 million a year. Fortunately for Tiger, at this stage, Nike still has his back with Phil Knight, Nike’s chairman, referring to Tiger’s shenanigans as a…
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Unsocial Media – What the hell am I doing here?
Communication is a fundamental human need. However, as Will Egan explains, Twitter and Facebook can become costly distractions from the main game if companies don’t understand where their communities are coming from.
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When you tweet, do you combine personal with business?
If you are serious about building your business, you need to have a twitter account. Use it to build a following, engage in conversation, expand your reach, update your customers, make an offer or just simply float out an idle thought or two.
There is however one question which remains up in the air:
Do you mix personal and business under a single account?
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Disconnect online to reconnect in life
With technology making it easier to connect with one another through social media, the general impression is that we are all coming closer together. However, as Nigel Malone heads off on his first holiday in four years, he considers whether perhaps the reverse is happening — that our increased social networking capabilities make it harder to leave work behind.
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The Twitter Revolution excites Clay Shirky
It’s fair to say that Shirky is unsentimental about the difficulties that legacy media organisations now face — largely because he believes they have failed utterly to comprehend the revolution that is under way, but also because he is so excited by the broad possibilities presented by the emergence of Twitter and other online social media channels. This interview runs to almost 23 minutes long, but it is compelling viewing for anyone interested in the rapidly evolving media landscape.
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Why I think our latest online marketing ‘experiment’ is not working
I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign’s viral effectiveness (i.e. it’s ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm… well… without beating around the bush… the simple answer is… Almost none.
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Why I think our latest online marketing 'experiment' is not working
I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign’s viral effectiveness (i.e. it’s ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm… well… without beating around the bush… the simple answer is… Almost none.
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Tweet me, don't sheet me: Anthill's Twitter feed has more followers than the UK's Guardian Newspaper
According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.
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Tweet me, don’t sheet me: Anthill’s Twitter feed has more followers than the UK’s Guardian Newspaper
According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.
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Personal branding: Are you the real deal?
It’s becoming impossible to get through the day without hearing some expert or other holding forth about personal branding. But could we be at risk of taking ourselves too seriously?
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Our first social media ‘experiment’ for online marketing month. Do you want to be our guinea pig?
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
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Our first social media 'experiment' for online marketing month. Do you want to be our guinea pig?
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
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Dead peeps and deleted tweets reveal some home truths. (Are you in control of anything you publish online?)
Everything on the public web gets indexed and cached by Google, so even when we delete something it is still publicly accessible. The crisp click you hear when you hit the Enter key and send personal information into the digital wild is the sound of you relinquishing complete control over that information.
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