Futurist Ross Dawson predicts the social technologies that will dominate in 2016
This week Ross Dawson released a list of extraordinary technologies he thinks will be commonplace seven years from now, in 2016.
This week Ross Dawson released a list of extraordinary technologies he thinks will be commonplace seven years from now, in 2016.
It’s been six months since we began experimenting in social media and three months since we made the decision to ditch our ailing Facebook Group in favour of Facebook’s Fanpage format. What’s been most interesting is the apparent development of several unexpected (yet welcome) mini ‘Tipping Points’.
I don’t know about you (dear readers) but, whenever I’m stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.
For those of you in Brisbane or Sydney, you may have thought you lived on Mars today with the eerie clouds of red dust over our skies – in fact both “Dune” and “Total Recall” have been referenced several times.
We’ve seen Facebook’s remarkable growth statistics and we’ve read sceptical remarks in the media. But how do real people actually use Facebook? And is all that tabbing, tweaking, clicking, checking, linking, liking, posting and perusing just part of a self-absorbed quest for attention by lonely people?
The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.
The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.
Have you banned Facebook, LinkedIn or Twitter in the workplace or are you actively encouraging staff to participate in online conversations?
There is a popular blog post currently doing the rounds – a list of 25 Social Media Sites for Entrepreneurs. It provides a brief description of 25 tools (including some familiar ones, such as Twitter, Facebook and LinkedIn) but with very little analysis or commentary on each. Committing to any new social networking tool is time consuming. So, I figured it might be helpful to test each out and share my views on which are useful and which… quite simply… suck (i.e. are ugly, awkward and generally suck time from your day with very little return).
There is a popular blog post currently doing the rounds – a list of 25 Social Media Sites for Entrepreneurs. It provides a brief description of 25 tools (including some familiar ones, such as Twitter, Facebook and LinkedIn) but with very little analysis or commentary on each. Committing to any new social networking tool is time consuming. So, I figured it might be helpful to test each out and share my views on which are useful and which… quite simply… suck (i.e. are ugly, awkward and generally suck time from your day with very little return).
You’ve heard all the pros and cons for social networking. So, I’m not going there again. If you hate social media, run away. Now. However, for those of you who are hooked, there’s a whole new world of words and phrases that you need to be across. So, I felt it was time for a dictionary for our new, social media age.
Developed by Australian digital marketing consultant Clare Lancaster, this 21-page eBook is designed to teach businesses how to increase website visitors, leads and sales by connecting with people using Twitter.
Last week we discovered that the uberVU team has been hard at work transforming the product based on the initial feedback received from private beta testers. And the public beta version is now live.
Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.
Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.
Take Paul McCruddon, a London-based blogger and digital strategist at Imagination Digital who grew weary of brands believing that his time was less valuable than their own and decided to take matters into his own hands.
While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually ‘crunch the numbers’. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here’s what happened:
To coincide with today’s relaunch of the oodles.com website, Sherlock and his team are inviting Twitter users to suggest a tagline for their online car rental platform. The author of the winning tweet tagline (twagline?) as chosen by Oodles staff will receive $1,000 cash.
Our bloggers have been critical of its longevity (Can social media sell anything but itself) and equally dazzled by its potential (How I used social media to put my CEO on the street). Of course, the following example (first published as a ‘Discussion’ on the Social Media Academy LinkedIn Group) had me from the get-go. Its author is Paul Rickett, Founder and Principal at VARKETING!.
With a simple change in policy and little additional investment, MySpace would no longer be the place where people simply try and get famous enough to make it to TV or newspapers. It could become the destination. Mark Cameron thinks he knows how to save MySpace from terminal decline.
End of content
End of content
GET THIS AMAZEBALLS THING!
Click the button to get it now
