Home Tags Social media

Tag: social media

Dead peeps and deleted tweets reveal some home truths. (Are you in control of...

Everything on the public web gets indexed and cached by Google, so even when we delete something it is still publicly accessible. The crisp click you hear when you hit the Enter key and send personal information into the digital wild is the sound of you relinquishing complete control over that information.

Futurist Ross Dawson predicts the social technologies that will dominate in 2016

This week Ross Dawson released a list of extraordinary technologies he thinks will be commonplace seven years from now, in 2016.

Is there a Tipping Point for Facebook Fanpages and Groups?

It's been six months since we began experimenting in social media and three months since we made the decision to ditch our ailing Facebook Group in favour of Facebook's Fanpage format. What's been most interesting is the apparent development of several unexpected (yet welcome) mini 'Tipping Points'.

How can we stop companies banning social media apps at work?

I don't know about you (dear readers) but, whenever I'm stuck for an answer at work, I either look for an instructional screencast on YouTube, pose my question to fellow Anthilians via IM and Skype, request feedback from LinkedIn Groups or simply blog about it.

Twitter frenzy over dust storms

For those of you in Brisbane or Sydney, you may have thought you lived on Mars today with the eerie clouds of red dust over our skies - in fact both "Dune" and "Total Recall" have been referenced several times.

Facebook defies negative spin

We’ve seen Facebook’s remarkable growth statistics and we’ve read sceptical remarks in the media. But how do real people actually use Facebook? And is all that tabbing, tweaking, clicking, checking, linking, liking, posting and perusing just part of a self-absorbed quest for attention by lonely people?

Research: Teens, geeks don’t dominate Aussie YouTube usage

The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.

Research: Teens, geeks don't dominate Aussie YouTube usage

The typical Australian YouTube user could just as easily be your grandmother as your brooding teenage son, according to the results of the first ever comprehensive study into how Australians use the popular online video site.

Social media in the office…What rules?

Have you banned Facebook, LinkedIn or Twitter in the workplace or are you actively encouraging staff to participate in online conversations?

Anthill’s Top 10 Social Media Sites for Australian Entrepreneurs

There is a popular blog post currently doing the rounds - a list of 25 Social Media Sites for Entrepreneurs. It provides a brief description of 25 tools (including some familiar ones, such as Twitter, Facebook and LinkedIn) but with very little analysis or commentary on each. Committing to any new social networking tool is time consuming. So, I figured it might be helpful to test each out and share my views on which are useful and which... quite simply... suck (i.e. are ugly, awkward and generally suck time from your day with very little return).

Anthill's Top 10 Social Media Sites for Australian Entrepreneurs

There is a popular blog post currently doing the rounds - a list of 25 Social Media Sites for Entrepreneurs. It provides a brief description of 25 tools (including some familiar ones, such as Twitter, Facebook and LinkedIn) but with very little analysis or commentary on each. Committing to any new social networking tool is time consuming. So, I figured it might be helpful to test each out and share my views on which are useful and which... quite simply... suck (i.e. are ugly, awkward and generally suck time from your day with very little return).

A social media dictionary for a new age

You’ve heard all the pros and cons for social networking. So, I’m not going there again. If you hate social media, run away. Now. However, for those of you who are hooked, there’s a whole new world of words and phrases that you need to be across. So, I felt it was time for a dictionary for our new, social media age.

How to use Twitter for business… This time, it’s personal.

Developed by Australian digital marketing consultant Clare Lancaster, this 21-page eBook is designed to teach businesses how to increase website visitors, leads and sales by connecting with people using Twitter.

uberVU returns with improved online conversation tracking

Last week we discovered that the uberVU team has been hard at work transforming the product based on the initial feedback received from private beta testers. And the public beta version is now live.

Facebook thinks I’m an overweight Liberal

Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.

Facebook thinks I'm an overweight Liberal

Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.

Man invoices consumer brands for wasting his time. So far, four have paid.

Take Paul McCruddon, a London-based blogger and digital strategist at Imagination Digital who grew weary of brands believing that his time was less valuable than their own and decided to take matters into his own hands.

How we used social media to grow the Cool Company Awards

While most published articles about social media as a tool for business development rarely offer more than anecdotal advice, we thought it might be interesting to actually 'crunch the numbers'. As strong believers in the power of experimentation and quantifiable results, we used the exercise to measure and compare the impact of each tool on our web traffic and award nominations. Here's what happened:

In search of a tagline, Oodles.com offers the Twittersphere a $1,000 prize

To coincide with today's relaunch of the oodles.com website, Sherlock and his team are inviting Twitter users to suggest a tagline for their online car rental platform. The author of the winning tweet tagline (twagline?) as chosen by Oodles staff will receive $1,000 cash.

Another small business social media FAIL. Do you agree?

Our bloggers have been critical of its longevity (Can social media sell anything but itself) and equally dazzled by its potential (How I used social media to put my CEO on the street). Of course, the following example (first published as a 'Discussion' on the Social Media Academy LinkedIn Group) had me from the get-go. Its author is Paul Rickett, Founder and Principal at VARKETING!.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE