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Did this ad just call Siri fat? [VIDEO]

I mean, really? Did this ad for Microsoft's Cortana just make a size-joke about another virtual assistant? I know the stakes are high in the...

Now, we’ve got ‘Ok Google’ commands to talk to a smart watch [VIDEO]

While I am more than happy to be proven wrong, I don't know if society is ready for Google Glass. The rapid advance of wearable...

What to do with your smartphone other than play Angry Birds? Keep your assets...

An insurance industry professional has developed an app that will help everyone keep track of their assets and what insurance is in place to protect them.


Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.



New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...