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Event sponsorship should be treated like every other marketing activity. It's not enough to simply sponsor an event, you have to have a strategy to make it work for you. Here's how.
Australian business are upbeat about the future -- or, at the least, they are putting on a brave face. The latest MYOB Business Monitor reveals that 74% of businesses reported revenue levels the same as a year ago, or higher.
Business is best defined as: “Creating wealth through profitable transactions.” I came to this definition many years ago after winning a job as General Manager of a medium-sized company and later boasting to a friend that revenue had increased threefold under my guidance. “Great,” he said, “but what about profit?” This was a great question.
Cashflow problems often arise due to lack of understanding of how cash moves through a business and the difference between profit and cash flow. Here are some great tips to help ensure that your cash is flowing in the right direction.