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Rebranding done right – putting the customers into the picture [VIDEO]

Telecom NZ has undergone a major rebranding exercise. The brand has been known for telecommunications in our sister island for more than two decades. Like...

Who wins the genital marketing war? Yes, you read that right … [VIDEO]

Warning: If you are offended by graphical representations of genitalia, do not read on or, view the videos and images in this story. It seems...

Seven lessons I learned rebranding my business

Like a lot of start-ups, Traffika started life in my spare bedroom. At the time I didn’t have a lot of money (actually zero) to invest in our branding.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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