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Anthill reader wants us to trial her product. Should we?

I'm often the recipient of emails and phone calls from readers asking whether we can help promote a new product or service. It's all part and parcel of the job. But it creates a dilemma. Who do I help and who do I dismiss? (Because we obviously can't help everyone.)
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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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