Home ANTHILL TV Hyundai scores slam dunk with ‘Worst Parking Job Ever’ altruism

Hyundai scores slam dunk with ‘Worst Parking Job Ever’ altruism


In this digital day and age where there is a camera on almost every corner (and in almost every pocket), video clips of car accidents and mishaps are a dime a dozen. But this CCTV footage from Canada of the ‘worst parking job ever’ has an extraordinary quality that has seen it become a YouTube sensation.

Over two million people have watched the video of an out of control BMW driver mounting the bonnets of two stationary cars while attempting to park, then doing a runner.

Not to miss a publicity opportunity, the marketers at Hyundai, noting that the car in the foreground that received the most damage was a Hyundai, caught the wave and donated a brand new Hyundai to the car’s owner, Todd Jamison. Call it a random act of kindness, with benefits.

Kudos to Hyundai. This surely bought more publicity and brand loyalty than a 30-second TVC ever could.

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