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The web is no longer a digital version of print. It is the space where conversation is facilitated. Websites are becoming applications that feed information out to various social-based platforms. This means that most brands need to start thinking about their website as a database that organises and distributes information and features to specific groups within the world of social media.
Everyone understands how important conversion rates are, right? Clearly not, or businesses would be doing more to increase theirs on a weekly basis instead of running around like headless chooks promoting to every Tom, Dick and Harry they come across.
The United States is relentless in making its vast markets seem enticingly available, yet every mistake when doing business there can be costly and unforgiving. Here are the top 13 things you “must do” prior to taking the plunge and doing business in the US.