Tag: liquid mountaineering
How to walk on water: A new form of subliminal advertising?
The internet has enabled ever greater possibilities for creative viral marketing, which encourage potential customers to jump on the meme bandwagon and fuel the dissemination of commercial messages with their own enthusiasm. However, as with most things on the internet, the lifespan of this approach is generally short lived. A new approach that seems to be gaining popularity is embedding your product within a short film that, on face value, is documenting something entirely different.
