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Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

Twitter 101: Understanding the basics of how to use Twitter

Twitter is everywhere. That weird little # symbol appears daily on TV and you can find that squiggly @ icon on business cards, the backs...

What does Twitter and its hashtags say about us? Plenty that is endearing

In a nutshell, the study demonstrates strength and complexity of connections among Australian users of Twitter, besides revealing “vibrant networks around issues of interest and concern to Australians that interweave across the whole physical continent.”

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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