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Here’s how to start and build a successful self-funded business from social media

Social media is growing as a platform, to not only reach consumers but also to build a brand’s online presence. Creative industries in particular thrive off image based social media platforms to build awareness.

Twitter 101: Understanding the basics of how to use Twitter

Twitter is everywhere. That weird little # symbol appears daily on TV and you can find that squiggly @ icon on business cards, the backs...

What does Twitter and its hashtags say about us? Plenty that is endearing

In a nutshell, the study demonstrates strength and complexity of connections among Australian users of Twitter, besides revealing “vibrant networks around issues of interest and concern to Australians that interweave across the whole physical continent.”

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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