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Fit2Buy (SMART 100)

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Thinking about the lack of a working online fitting room, we reaslised that although shoppers can’t describe their body's shape/size, they actually don’t need to as the clothes in their wardrobe do that for them; people only buy and keep clothes that fit well. Fit2Buy lets shoppers compare the size/shape of items online to the items in their wardrobe; because they know the items in their wardrobe fit, if the clothes online are a similar shape and size then they will fit the shopper too.
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