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These guys started out with a Facebook app and turned it into a hot...

Brisbane-based Brus Media started out as a Facebook app but co-founders Nic Blair and Shon Siemonek soon turned it into a hot mobile app marketing start-up

Criteo ads reach close to one billion unique Internet users per month, second only...

In a marketing/advertising industry increasingly focused on measuring ROI, one key question is: what type of digital advertising generates the greatest return; display or...

How to succeed online… create a strong ‘off-line’ presence

In recent years, I have been involved in assisting entrepreneurs with establishing strong online presence. Both our research and the projects that we have carried out for our clients strongly suggest that the very critical factor for online success is usually (though not always)… a strong offline presence!

It’s not about who you know. It’s about who knows you! [5 Steps to...

The concept of personal branding has been discussed widely across the net. Yet many people still think that it's confined to the celebrity set, like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. In other words, it’s not about who you know but who knows you!
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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