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Digital games market likely to double, thanks to ‘free-to-play’ mobile games

The worth of the Asia Pacific digital games market will grow from $13 billion in 2011 to $30 billion in 2016, according to Ovum. Behind the growth is the rise of the casual gamer, who uses platforms such as tablets and smartphones to play digital games, and the free-to-play model.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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