The ability to come up with fresh ideas has always been one of the strongest indicators of a successful entrepreneur, but we often find that thinking outside the box is easier said than done.
Giovanni Corazza is a full-time professor at the Alma Mater Studiorum at the University of Bologna, a member of the Executive Council, and the founder of the Marconi Institute of Creativity. He teaches science and the applications of creative thinking.
In this talk at TEDxRoma he shared some useful insights on how exactly to go about getting out of the box and generate ideas.
