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Need a surefire way to squash creativity? Give it a tight deadline [VIDEO]


Does a tight, strict deadline jump-start creativity or quash it? This video by Kreativ, a Hungarian marketing and communication magazine, takes a forceful side on the question.

A group of young students is given 10 seconds to draw the face of a clock (nice subject choice, no?). The kids are then get 10 minutes to draw the same object. The difference between the results can’t help but bring a smile to your face.

Kreativ’s point is that freedom, playfulness and fun — not time pressure — are crucial to creativity. (A couple of wags in the YouTube comments suppose that the tiny fraction of people of lodged “dislikes” are CEOs).

Have you run into the tug of war between the need to come up with something brilliant and the time allowed to make it happen? Share your experiences in the comments.

Deadlines and creativity

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