Tag: customers
Your clients are morons
I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence:
“The best way to find out is to ask them.”
What a load of crap.
The 10 best strategic business slides of all time: #8 — The Sales Funnel
Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.
Five similarities between forming habits and deep customer development
I spend a lot of time thinking about new companies finding, nurturing and winning over their first lot of customers and I’ve realised that there are a lot of similarities with forming habits. Here are five...
If you want to sell to me, sell me
Good sales staff are worth their weight in gold. Mediocre sales staff are a dime a dozen. But the worst sales staff don't just phone it in, they get someone else to do it. Mr 1% Spend has had enough.
Apple is a 'Cathedral'. Google is a 'Bazaar'. So where will you park your...
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
Apple is a ‘Cathedral’. Google is a ‘Bazaar’. So where will you park your...
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
Australian retail websites lack sizzle, lose customers to more polished overseas sites
Frustrated Australian consumers are voting with their mice, with huge numbers choosing to spend their hard-earned cash on overseas retail websites that give them a far more enjoyable shopping experience. Last year, 43 percent of Australia's total online spend went overseas. No wonder brands based in the UK and US dominate the top 10 retail sites visited by Australian shoppers.
5 reasons I hate logos
Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.
Offer less choice to get more sales
Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).
Most customers think you’re a liar
New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.
Most customers think you're a liar
New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.
Man invoices consumer brands for wasting his time. So far, four have paid.
Take Paul McCruddon, a London-based blogger and digital strategist at Imagination Digital who grew weary of brands believing that his time was less valuable than their own and decided to take matters into his own hands.
Think like a customer, not like a marketer
The gap between a product and an individual is further than you think. Getting mixed up in day-to-day business activities can cause anyone to fall out of touch with the individual mindsets of target customers.
10 steps to accelerate cashflow by streamlining accounts
Asking for money is probably one of the least enjoyable jobs in business. If it isn't handled right, it can have a massive impact...
Creating a memorable customer experience
Attracting and retaining customers is all about the total experience of dealing with your business. That's why it is important to stimulate all five of your customers' senses every time they come into contact with your business.
6 email marketing mistakes and how to avoid them
While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of...
The ‘pay what you think it’s worth’ model goes B2B
Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.
The 'pay what you think it's worth' model goes B2B
Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.
Social media – who cares? I’m a B2B.
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
Social media – who cares? I'm a B2B.
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
