Tag: company name
A company by any other name would smell just as sweet. No, scrap that,...
Yes, I went all Shakespearean on the headline. I blame all the publicity about finding King Richard III in a Council car park in...
What’s in a (business) name? More than the bard bargained for
“A rose by any other name would smell as sweet,” the Bard of Avon wrote, memorably. But it is not a spirit that is widely imbibed in the world of business. The easier thing is to simply copy the name, or, shall we say, brand. Just what is the importance of a business name?
