Tag: blue ocean strategy
The secret to successful innovation: Value, business and people!
Over the years, some outstanding innovations have failed. Many wonder why. It’s really simple. Innovation is holistic. You can’t innovate in one corner of...
Blue Ocean strategy myths: ‘Its just strategic marketing repackaged’
As the term ‘Blue Ocean’ gains currency, there’s an increased opportunity for the underlying methodology to be misused, mangled and misunderstood. And, trust me, it often is. Even by some who have read the book, but more often by know-it-alls who haven’t.
One man’s passion for soft drink creates blue ocean strategy
Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.
One man's passion for soft drink creates blue ocean strategy
Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.
