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The secret to successful innovation: Value, business and people!

Over the years, some outstanding innovations have failed. Many wonder why. It’s really simple. Innovation is holistic. You can’t innovate in one corner of...

Blue Ocean strategy myths: ‘Its just strategic marketing repackaged’

As the term ‘Blue Ocean’ gains currency, there’s an increased opportunity for the underlying methodology to be misused, mangled and misunderstood. And, trust me, it often is. Even by some who have read the book, but more often by know-it-alls who haven’t.

One man’s passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.

One man's passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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