Over the years, some outstanding innovations have failed. Many wonder why. It’s really simple. Innovation is holistic. You can’t innovate in one corner of your enterprise, and let the rest of it wallow in old-fashioned mediocrity. Successful innovations encompass three aligned propositions: • A new value proposition to customers; • A new profit (or business…
As the term ‘Blue Ocean’ gains currency, there’s an increased opportunity for the underlying methodology to be misused, mangled and misunderstood. And, trust me, it often is. Even by some who have read the book, but more often by know-it-alls who haven’t.
Here’s an example of a small business driven by his love for soft drinks. What’s remarkable about John Nese, owner and founder of Galco’s Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as ‘sugar water’. Thanks to the Startup Melbourne blog for bringing this to our attention.
Here’s an example of a small business driven by his love for soft drinks. What’s remarkable about John Nese, owner and founder of Galco’s Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as ‘sugar water’. Thanks to the Startup Melbourne blog for bringing this to our attention.
End of content
End of content
GET THIS AMAZEBALLS THING!
Click the button to get it now
